First reported by the Denton Record-Chronicle, the Pilot Point athletics department was told by the University of Cincinnati to stop any use of its trademarked “Bearcat Eyes” spirit mark.

As seen in the feature photo of this article that was posted – now deleted – to social media on August 19, Pilot Point was using a modified version of the mark in one of its offices. This was the only known instance of this use, but it attracted enough attention from the University to request a stop.

The modification from Cincinnati’s spirit mark was a change from red eyebrows and pupils to orange. Pilot Point, though, does not officially use this mark for its athletic teams as it relies on the interlocking double-P logo or the in-house created bearcat logo.

According to the report, Martin Ludwig, Cincinnati’s associate vice president for trademark licensing said that the university was made aware of Pilot Point while researching a different issue. He also outlined the typical process followed by the university’s licensing department in potential copyright infringement matters.

There is still one instance of the modified eyes being used on It’s not known if this is affiliated with Pilot Point ISD or not.

Use of professional or collegiate marks are very prevalent in Texas high schools, especially the smaller divisions. Depending on the mark and those organizations guidelines, they either allow use of the logo, ask schools to modify the logo so it is not an exact copy or request its use to be stopped. In the case of the University of Cincinnati, Brownfield, Garden City and Godley all use some version of the C-Paw Logo.

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